Dubai Frame

 Project Location

Zaabeel Park

 Project Details

Project Objective:

The project aims to implement a frame, which uniquely highlights the Dubai landmarks. It forms an aesthetic and architectural landmark that creates a bridge between the past and the present, to be an important attraction point for tourist visitors and residents alike, and is expected to attract nearly 2 million tourists a year. It is in the form of a frame, with two towers of height 150m, that are connected by a 93m bridge at the top of the towers. The space between the towers forms a pretty clear view for the city from a high altitude. The bridge serves as an observatory providing uninterrupted views of “Old Dubai” to the north, and “New Dubai” to the south. 

Project Elements:

The concept reflects a journey through time, starting at the mezzanine level, where visitors enter into an immersive experience representing the Past history. Projections, mist effects, smells, and motion create the immersive mood setting of the space. The Past Gallery embodies the idea of the project and tells the story of the evolution of the city and its past, and shows the old city using the most new & updated means of presentation that contributes to the creation of a favorable environment that develops & comprehends the renaissance taking place in Dubai.  


After that, the visitors are directed to the second experience on the Sky deck level that represents the Present of Dubai. The visitors will be experiencing uninterrupted views of Dubai from all sides. “Old Dubai” to the north, and “New Dubai” to the south. This is supported by interactive applications such as augmented reality activated screens, whereby the visitor can identify different buildings and land marks, by exploring interesting facts or observing buildings and landmarks in third dimension.


Other technologies are used to represent different aspects of the present Dubai, such as architecture, economy and infrastructure. 


The next experience is on the other side of the mezzanine level and it represents the Future of Dubai.  The concept of this gallery is to depict Dubai 50 years from now into the future by creating a virtual metropolis through interactive projections and virtual reality technology.


The visitors will exit the elevator onto the mezzanine floor to pass through a vortex tunnel with special lights and sound effects. The idea is to create an illusion of time travel through a warp vortex and arriving into the city 50 years ahead.


An immersive ‘Virtual Metropolis’ experience is created on the walls by means of interactive projections, light and sound to create the city of the future. The scenes would depict the city’s evolution after 50 years, new projects, how people would travel, live etc

Total area: 7,145 square meters

End User: Dubai Municipality

 Video Gallery

 Photo Gallery